Social Media Marketing & Management

This interdisciplinary programme focuses on social media marketing and management, combining business fundamentals, media production, soft skills, and AI applications. It is structured into a two-semester foundation phase, a four-semester advanced phase, and an internship.

Students gain hands-on experience through real-world projects with industry partners. Core subjects include social media strategy, strategic management, and digital marketing tools. Small groups and innovative teaching methods ensure effective, hands-on learning.

With around 20 students per semester, classes are small, allowing for personalised support. Learning is highly practice-oriented, with many projects undertaken in collaboration with real companies and organisations. 

To gain hands-on experience in media production, students have access to professional equipment and a dedicated production lab owned by the programme.

The programme prepares you for the growing job market in social media marketing. With hands-on experience, AI tools, and interdisciplinary projects, you will acquire skills that are in high demand across industries. 

Whether you become a social media manager, content creator, strategist, or consultant, your expertise in digital marketing, data-driven analysis, and creative storytelling will open diverse career paths. This dynamic field, along with emerging technologies, offers excellent opportunities for growth and development.