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Latest news from the Social Media Marketing & Management programme

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Discover the latest news and achievements directly from the Social Media Marketing and Management programme! From practical projects and student experiences to the most recent developments in teaching and study, this is your place to stay up to date with everything important.

Media Production

As part of the Social Media Marketing & Management programme in the 2nd semester, students develop a comprehensive understanding of professional filmmaking and gain hands-on experience with production, camera, lighting, sound, directing, and editing. The course teaches the fundamentals of media production and integrates theoretical foundations with…

Multimedia Storytelling

As part of the Social Media Marketing & Management programme for the 1st semester, students explore multimedia storytelling in a business context. The course teaches the fundamentals of storytelling from the entertainment industry and forges a connection to its usage in business and marketing for brands. Students get to know narrative models and…

Award for "Mevera"

At the MediaNight WS 25/26 at Hochschule der Medien Stuttgart (HdM), more than 100 student projects were presented to the public. Among them: "Mevera", a cross-disciplinary project involving students from Integrated Product Design, Mobile Media and Social Media Marketing & Management. The project was awarded the Student’s Choice Award, recognising…

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