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Team

The people behind the Social Media Marketing & Management programme

Students discussing with Professor Dr. Stefan Rohrbach.
Professor standing in front of students in a lecture hall.

Our team combines academic excellence with real-world experience. Many have held senior positions in industry, bringing practical insights into the classroom alongside their academic knowledge. We value diversity and inclusion, recognising the wide range of cultural and personal backgrounds among our students. Our faculty are committed to creating a respectful and supportive environment for everyone, ensuring that equality and fairness are central to all aspects of university life.

Professors

Portrait of Prof. Dr. Bettina Schwarzer, Academic Dean, Social Media Marketing & Management. Portrait of Prof. Dr. Bettina Schwarzer, Academic Dean, Social Media Marketing & Management. Portrait of Prof. Dr. Bettina Schwarzer, Academic Dean, Social Media Marketing & Management.

Prof. Dr. Bettina Schwarzer
Academic Dean, Social Media Marketing & Management

Business Information Systems

schwarzer@hdm-stuttgart.de
+49 711 8923-3180

Portrait of Prof. Dr. Anja Höft, Professor, Innovation Management & Project Management. Portrait of Prof. Dr. Anja Höft, Professor, Innovation Management & Project Management. Portrait of Prof. Dr. Anja Höft, Professor, Innovation Management & Project Management.

Prof. Dr. Anja Höft
Professor, Faculty Information und Kommunikation

Innovation and Project Management

hoeft@hdm-stuttgart.de
+49 711 8923-3269

Prof. Dr. Christoph Kunz
Professor, Wirtschaftsinformatik und digitale Medien

Trend and Future Research

kunz@hdm-stuttgart.de
+49 711 8923-3157

Portrait of Prof. Dr. Julian Langenhagen, Professor, Digital Management & Media Entrepreneurship. Portrait of Prof. Dr. Julian Langenhagen, Professor, Digital Management & Media Entrepreneurship. Portrait of Prof. Dr. Julian Langenhagen, Professor, Digital Management & Media Entrepreneurship.

Prof. Dr. Julian Langenhagen
Professor, Online-Medien-Management

Digital Management & Media Entrepreneurship

langenhagen@hdm-stuttgart.de
+49 711 8923-3507

Portrait of Prof. Dr. Stefan Rohrbach, Professor, Marketing & Social Media. Portrait of Prof. Dr. Stefan Rohrbach, Professor, Marketing & Social Media. Portrait of Prof. Dr. Stefan Rohrbach, Professor, Marketing & Social Media.

Prof. Dr. Stefan Rohrbach
Professor, Social Media Marketing & Management

Marketing & Social Media

rohrbach@hdm-stuttgart.de
+49 711 8923-3096

Prof. Dr. Kay Rottmann, Professor, Applied Artificial Intelligence. Prof. Dr. Kay Rottmann, Professor, Applied Artificial Intelligence. Prof. Dr. Kay Rottmann, Professor, Applied Artificial Intelligence.

Prof. Dr. Kay Rottmann
Professor, Social Media Marketing & Management

Applied Artificial Intelligence

rottmannk@hdm-stuttgart.de
+49 711 8923-3201

Prof. Dr.-Ing. Kresimir Vidackovic, Professor, Multimedia Engineering & Multimedia Design. Prof. Dr.-Ing. Kresimir Vidackovic, Professor, Multimedia Engineering & Multimedia Design. Prof. Dr.-Ing. Kresimir Vidackovic, Professor, Multimedia Engineering & Multimedia Design.

Prof. Dr.-Ing. Kresimir Vidackovic
Professor, Online-Medien-Management

Storytelling, Brand Design, 3D Animation, and Metaverse

vidackovic@hdm-stuttgart.de
+49 711 8923-3179

Academic staff

Portrait of Anna Kalafatidis, Study Programme Manager, Social Media Marketing & Management. Portrait of Anna Kalafatidis, Study Programme Manager, Social Media Marketing & Management. Portrait of Anna Kalafatidis, Study Programme Manager, Social Media Marketing & Management.

Anna Kalafatidis
Study Programme Manager, 
Social Media Marketing & Management

kalafatidis@hdm-stuttgart.de
+49 711 8923-3210

Matthias Sonsalla, International Student Support Officer. Matthias Sonsalla, International Student Support Officer. Matthias Sonsalla, International Student Support Officer.

Matthias Sonsalla
International Student Support Officer, 
Study & Examination Office

sonsalla@hdm-stuttgart.de
+49 711 8923-2878

Lecturers

Portrait of Dr. Juliane Apel, Lecturer Marketing. Portrait of Dr. Juliane Apel, Lecturer Marketing. Portrait of Dr. Juliane Apel, Lecturer Marketing.

Dr. Juliane Apel

Marketing

apel@hdm-stuttgart.de
julianeapel@gmx.de

Sören Graubner, Lecturer Media Production. Sören Graubner, Lecturer Media Production. Sören Graubner, Lecturer Media Production.

Sören Graubner

Media Production

graubner@hdm-stuttgart.de
+49 711 8923-3212

Peter Kampermann, Lecturer, Marketing English & Intercultural Communication. Peter Kampermann, Lecturer, Marketing English & Intercultural Communication. Peter Kampermann, Lecturer, Marketing English & Intercultural Communication.

M.A. Peter Kampermann

Marketing English & Intercultural Communication

kampermann@hdm-stuttgart.de

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Imran Khan

International Business

khan@hdm-stuttgart.de

Malena Kronschnabl, Lecturer, Design Theory & Practice. Malena Kronschnabl, Lecturer, Design Theory & Practice. Malena Kronschnabl, Lecturer, Design Theory & Practice.

Malena Kronschnabl

Design Theory and Practice

kronschnabl@hdm-stuttgart.de 

Contact

Get in touch with us

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Start your studies with us

Get all the information you need about admission requirements, the application process, and deadlines.

About admission

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Work with us

Find out how to collaborate with us through projects, teaching, excursions, and international academic partnerships.

About collaboration possibilities

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Send us a message

Have questions? Reach out to our programme team – we are happy to support you.

contactSMM@hdm-stuttgart.de